8 SEO tips

SEO is an effective method of promoting web resources in search engines. For employers, the work of a SEO specialist remains obscure. Because of this, many think it is easy and does not require high pay. If the client needs to develop an understanding of the value of the effort, adhere to the following rules.

1. information on the main activities on the web-resource.

The customer of SEO-optimization has a clear goal. Usually it is to increase the number of visits, sales, phone calls. Knowing what the client wants, what tasks the site solves, becomes the key to mutual understanding.

2. Functionality of the page

Ask about the products being sold and the priorities. Increased sales of products or services automatically adds value to the work of the SEO optimizer. He helped to market the required products, to increase the customer base, to give impetus to business development – therefore, it is not useless.

3. define the “closing price”

Pay attention to the number of leads that bring a visitor to the site. Minimize the intermediary chain becomes a way to optimize costs and save the financial resources of the SEO customer.

4. Forming a target for Google Analytics

Once you’re familiar with conversions on the web resource, you have the option of specifying goals in Google Analytics. If you lack knowledge in this area, or have doubts, read the search engine’s documentation.

5. Cost of the target

A well-done organic channel will help to increase sales. But it is better to identify the cost of this conversion. When a customer only captures profits from 10% of the leads generated through contact forms, it is possible to improve this figure. With an average order price of € 10, it is recommended to set a figure of € 15 per realisation of the target.

6. Using Google Analytics for organics

Experts advise setting up Google Analytics for the organic traffic of the customer’s website. In this case, only standard conversions and their value are checked when analyzing the goals and their results. Advertising analogues are not taken into account.

7. Identification of traffic value when using Google contextual advertising

Google Search Console report contains an interesting option. In an additional line it is possible to identify the value of “organics” and relate it to the base rates of advertising campaigns for a selected time period. Clients can generate a detailed report on how much they would have paid for clicks, and how much they are paying the SEO optimizer. Usually the comparison is not in favour of contextual advertising.

8. Clear data

Assume that many customers will not want to spend hours analyzing traffic, collating numbers and considering the nuances of SEO. To accelerate understanding, it is useful to form a mini-representation. In an accessible form visualizes the data on the goals achieved, the cost of their implementation, the benefits of working with SEO-optimizer. The promotion of a web-resource with the help of SEO is a time-consuming process that requires a lot of effort from the specialist. The client’s understanding of the value of such an employee becomes a prerequisite for productive work and interaction between the parties. If the above-mentioned points are observed, there will be no problems with payment for website promotion services.