SEO strategy

How do you develop an effective SEO strategy?

You’ve probably read more than once what positioning is or how websites or online shops are positioned in search engines. But are you sure you are aware of the benefits it can bring to your business? Are you aware of why some companies base their business solely on their online promotion?

Website positioning – what is it?

Positioning is based on getting high positions for a chosen keyword. The more keywords you list in positions related to your services or products, the more traffic your site or online shop will receive. This, in turn, leads to more conversions.

One of the many advantages of SEO for organic results is that you do not pay for clicks. You can get unlimited visits to your website from search engines, without paying a penny for it!

How to Get Started?

The process of positioning your site should be divided into two stages:

1. optimization in terms of SEO. Before you begin, you must select the keywords you want to position yourself for in the future. This is a very important part of choosing an SEO strategy. Then your website must be optimized in terms of search engine recommendations. Optimization includes terms such as:

  • meta tags;
  • content;
  • H1-H6 headings and their structure;
  • internal linking;
  • graphical resources;
  • navigation structures;
  • URLs;
  • header tags;
  • structured data;
  • mobility adjustments;
  • canonical tags.

2. an effective link building strategy. A good link in the SEO industry is like an effective blood vessel. Links contribute to increasing the visibility of your domain in regular search results. What matters is the quality of the links received, not the quantity.

SEO promotion strategy

The main benefits of positioning

  • More organic traffic. It should grow every month (without regard to the seasonality of the industry or keyword). Thus, search engine optimization cannot be done on a one-time or short-term basis.
  • Low bounce rate. Organic traffic has a lower bounce rate. Certain users come to your website looking for the services you provide or the products you sell.
  • More conversions. An increase in organic traffic naturally leads to more conversions.
  • Relevance to your target group. Your offer is presented to specific users. It only appears when someone is currently looking for the services or products you sell.