How to do keyword research for your business

What is keyword research? The simplest definition of keyword research is that it’s the process of identifying keywords, researching them, and using them to create content. This helps your website rank on search engines like Google. There are many ways to do keyword research – from free tools like Google Adwords Keyword Planner or Moz Pro, to paid software like SEMrush or Ahrefs. But there is one simple way you can get started with doing keyword research for your business: brainstorming!

Brainstorming can be done in two different ways: 1) by writing down words related to what you’re trying to rank for; 2) by going through popular questions related to your industry and answering them. We’ll go over both

1. Find out what people are talking about in your industry

You’re in the industry, so you probably know the lingo that people use when describing your line of work. However, it’s important to check what words are being used online, too. You can do this by searching for keywords related to your industry on Google:

– “keyword research” – “marketing agency”

This will pull up a list of common terms people use when talking about these topics. Some words might be worth adding to your brainstorming list; others, not so much. Remember that you want the most relevant and specific keywords possible for ranking in organic search results, especially if you’re trying to rank nationally or globally!

Moz Pro is a paid software tool which helps with keyword research using Moz’s proprietary database. It offers basic effectiveness metrics like SERP overviews (to see how competitive those rankings are), suggested bid estimates (based on what advertisers in similar positions are bidding) as well

2. Use Google Adwords Keyword Tool to find keywords with high search volume and low competition

Now that you have a handful of keywords that are used in the industry, let’s throw them into Google’s Adwords Keyword Tool! The Adwords Keyword Tool is a free tool from Google that allows you to see how popular different keywords are by region, keyword trends for the past year, and more.

Let’s go to Google’s Adwords Keyword Tool. We’re going to search for “dog food” since that’s a big industry and we can see how competitive it is.

Keyword: dog food

The Google Adwords Keyword Tool will display the following information:

– Average monthly searches (the volume of people who searched this keyword) in past 12 months – 27,000 monthly searches per month on average! This means there are at least 27,000 people out there searching for “dog food” every single month. This tells us that this may be an important keyword worth including in your post. Since so many people are actually looking up “dog food,” you know they’ll most likely end up coming across your website as well when doing their research. The higher

3. Create a list of keywords that you want to rank for

Now that you’ve found some keywords in the Adword Keyword Tool, it’s time to create a list of keywords that you want to rank for.

Create a new spreadsheet and paste in all the relevant information about your site into Column A: domain name, number of pages, monthly organic traffic (in Google Analytics) and then list out some words or phrases that are related to what your company does. This will act as a reference point when we’re looking through other people’s websites in the next step!

Domain Name  Monthly Organic Traffic Keywords

examplecompany.com 4400 pageviews keyword research tools keyword ranking software keyword tracking plugin best seo plugin how do i optimize my website blog post titles article writing guide google adword tool local search engine rankings on page optimization web design tutorial how do

4. Check the rankings of your competitors’ websites using SEMrush or Ahrefs

It’s important to know who you’re trying to rank your website against.

In order to do that, we’re going to use two tools: SEMrush and Ahrefs.

SEMrush is a paid tool but it’s worth the cost if you’re serious about SEO. It has all of your competitors’ websites ranked so you can see how they rank on Google search results pages for specific keywords related to what their company does. If you want to know how many monthly organic visitors one competitor gets, then type in its domain name into the “Organic Keywords” bar at SEMRush and scroll down until you find this number listed out next to an asterisk (*). This will tell us which keywords are bringing traffic from people through natural searches (not ads) with no other context besides searching by keyword.*

Ahrefs is similar to SEMRush, but helps you find keywords to optimize your website for. It also has a competitor comparison feature which is great if you want to see how much of the market share they have so you know how competitive it will be in terms of SEO ranking.*

Both tools are free up until certain limits, and then SEMRush starts at $69 per month while Ahrefs goes from $99 per month for 15 sites as a starter account up to unlimited domains with their Enterprise account upgrade (which costs somewhere around $5000).*

Ahrefs offers an amazing value because all of their features are there without needing additional subscriptions or monthly packages like other competing keyword research tools offer. If you’re looking for just one tool that can handle everything when doing keyword research, then

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