Local SEO: Why It Matters, What You Need To Know

Have you noticed that more and more people are searching for local businesses? Local SEO is a powerful way to connect with customers who are looking for the products and services that your business has to offer. In this blog post, we will discuss what Local SEO is, why it matters, how you can get started with local SEO today, tools to use for Local SEO, and the benefits of doing so.

What is Local SEO?

Local SEO, or search engine optimization for local businesses, is the act of ranking as high up in the organic (non-paid) Google results page as possible for searches that have to do with your business location.

Have you ever wanted your business to show up in the map pack on the first page? Local SEO can help you achieve that goal. Local SEO is the process of ranking as high up in Google’s organic search results page for keywords related to your business, city, and state by creating a digital footprint online that will catch customer attention when they are searching on specific terms like “pizza near me,” or “dry cleaners near Boston.”

Why does it matter?

Local SEO matters because it increases brand awareness. It improves user experience through better access for customers who prefer local businesses over big-name brands. This strategy gives consumers peace of mind knowing what type of service they’ll receive from an established provider instead of scrolling through a list filled with unknown entities trying to make their way into the top ten rankings. Finally, this is the best channel to generate leads that are near your business and have a very chance of converting, and turning into a lead.

How do you get started in local SEO?

Local SEO has the best results when you optimize your website for your location and the services you provide. This includes using the correct keywords and ensuring that your site is mobile-friendly.

In addition, reviews from past customers are very important. You can ask for reviews or incentivize them with discounts, and you should use review websites to get more.

You’ll also want to check your phone number online listings like Yelp! They help people find what they’re looking for when they search by proximity.

Finally, take a look at the top competitors in your area and see where their weaknesses are so that you know how best to stand out from all of the competition. The idea is not just to rank higher than everyone else; it’s about getting found on Google while those other businesses don’t show up as easily because they didn’t focus enough attention on Local SEO.

Tools to use for local SEO 

Some of the best tools for ranking your website for your business’ services and location are :

  • Google Places
  • Local Search Marketing Services like Yext or GetListed.org
  • Local SEO Tools for business owners to use on their own, which can be found at Moz by typing “local seo tool” into the search bar and you’ll get a list of what’s available in your area with reviews from people who have tried them out – it may vary depending on where you’re located. 

What are the benefits of local SEO?

Once your website and Google My Business profile have been optimized for your location and business’ services, you’ll start to see an increase in local search rankings. Local SEO helps businesses rank higher on Google Maps and other services that rely on citations from third parties to publish information about your business, such as Yelp.

Local SEO is also important for customer experience because it allows you to tailor the type of content available when people are searching online based on their location –“Your results will vary depending on where you’re located.” You can use this same tactic with social media posts by targeting specific areas or towns.

The benefits include more traffic, brand awareness, increased revenue, higher conversion rates, better customer service ratings including fewer complaints about things that don’t show up right away when someone is searching for a company online.

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