Content Writing & Marketing
4k Website Productions includes 5 pages of optimized content in every website we produce to help attract future customers for your business
What is content marketing in digital marketing?
It’s about creating relevant content for your customers
When it comes to websites and using tactics to have people find your site, content is king. Without content on your website, it’s very unlikely anyone will find your site through a search engine, like Google, Yahoo!, or Bing.
It’s not like the “Field of Dreams” saying where “if you build, they will come,” it’s more like “if you write it, they will come.”
Furthermore, it’s about creating optimized content that is based on:
- What your target audience is interested in and searching for
- Making sure the content matches your audiences’ intent
- And provides value.
Know Your Audience & What They’re Searching For
We have multiple tools in which we can discover what your target audience is interested in and searching for – it’s called Keyword Research. Using tools like Google Keyword Planner, SEMRush, or ahrefs, we can pulled thousands of keywords and refine the list to a couple dozen that show what variations of search terms your customers are using, as well as an average of how many times they are searched for every month.
Include The Keywords In Your Content!
This is the part where content is optimized when it naturally includes some of the keywords your audience is using! If you are running an HVAC business, and you know based on research that customers are searching for “furnace repair,” you would want to include that keyword around 3 to 5 times in your content so that a search engine knows what the page is about – “furnace repair.” The better a search engine understands that the page is about “furnace repair,” it increases the chances that the search engine will include the page in the search results when someone searches for “furnace repair.” THAT, in essence, is content marketing – knowing what your audience is searching for and writing content that is relevant and provides value.
Our Strategy in Content Marketing
Writing content for a website is so much different than writing for other media like newspapers, magazines, or brochures. In addition to ensuring the content is optimized with relevant keywords, it also has to match the user experience of the website as well.
This is why we focus on content that is optimized for both the search engine and the user.
Our strategy in content writing and marketing includes the following:
- For each page of content, focus on 2 to 3 keywords that the target audience is interested in and searching for
- Write approximately 400 to 700 words per page, so the length in content is perceived as valuable by both the search engine and user
- Include a call-to-action (like our “schedule a free consultation”) naturally throughout the page so that the user can connect with your business when they feel compelled to.
Have more questions about content writing and marketing? Set up a free consultation to chat with us!
Let Us Do The Content Marketing For You!
All we need is some information from you and we’ll put ink to paper for you
When you work with 4k Website Productions, we include 5 optimized website pages, each consisting of at least 400 to 700 words that target 2 to 3 keywords regarding your services.
During our easy, but thorough, onboarding we’ll collaborate to identify the services or topics you want the website to focus on. This will be a combination of what services you provide and what your prospects are looking for.
Then for each of the services, we’ll collect a few bullets points about you and your business, such as:
- your approach or process
- what makes you different
- testimonials or success stories
- your experience
- useful information for your prospects
We’ll use your information and the keywords we’ve researched to carefully craft optimized pages for your site, and will give you one round to revise and edit the content before we publish.
At the end of our process, your site will have valuable content that will help attract prospective clients to your site, convert them into leads, and grow your business – this is the goal of 4k Website Productions.