What types of SEO Optimization are there?

SEO-optimisation is a way of increasing the position of a web-resource in search engine rankings. The method is suitable for those who are not willing to pay huge sums for contextual advertising. The informative and usefulness of the content increases traffic. This allows you to attract the target audience, increase sales of goods or services, ensure business development and promotion of the project.

SEO optimization: which is it?

Marketing market experts distinguish three types of web-page optimization:

• white;
• gray;
• black.

Some experts point to orange SEO. It accumulates traffic in affordable ways. Examples include introducing non-core vocabulary into content or attracting a non-targeted audience. Orange SEO is a middle ground between black and grey SEO.

Black SEO

This type involves direct manipulation of a site’s ranking in search engines. The methods are considered radical, and gaining a certain position is achieved through the manipulation of user queries. The system has no problem identifying black SEO, after which page blocking ensues. The purpose of the method is to attract a targeted or untargeted audience and showcase promotional content.

The techniques of blacklisting include:

1. hiding textual material – a classic promotion mechanism through the use of small fonts, identical backgrounds, mini-images;
2. invisible links – when you click on a particular section of the site is automatically taken to another page;
3. cloaking – two types of content web-resource, where one is intended for visitors, and the second is designed for search engines;
4. sattelite – companion to the main page, whose task is to promote the prototype;
5. linkfarming – creating virtual resources with the same type of links;
6. doorway – a separate version of the page for a particular customer request.

Black methods of SEO do not benefit users. Their lifespan is short. After a certain number of complaints to such pages, they are regarded by search engines as spam and are excluded from the output. 

White SEO

White SEO techniques do not artificially boost rankings. They are aimed at getting results in a natural way. For this purpose, website owners assess the interests of their target audience and create useful content for them. The goal of the methods is to achieve high traffic due to popularity. There is a perception that it is not possible to quickly increase the ranking in the results.

White SEO is classified into two types:

• internal – promoting the site through structure, interesting content, formation of a semantic core;
• external – providing information about the page through marketing campaigns, bonuses, promotions and other advertising techniques.

The list of white methods includes changing addresses and manipulating the robots.txt file. External and internal optimization techniques increase the popularity of a web resource, which automatically increases its value for search engine crawlers. In practice, a clear distinction on the black, white or gray methods of SEO-optimization does not exist. Processes to promote the page has a certain shade, but in pure form are rare. The main difference between black and white methods is in relation to search engine rules. The first kind of optimisation ignores them completely, while the second puts them at the forefront. In terms of competently promoting businesses and projects, white SEO mechanisms are preferable.