Myths about Content Marketing

The popularity of content marketing on the internet is undeniable. This advertising trend is growing rapidly and is paying dividends for the owners of web resources. Copywriters and SEO optimisers are being transformed into content managers. The segment is surrounded by myths that inhibit new advertising methods and mislead potential customers.

Let’s outline some common misconceptions about content marketing:

1 Cheap promotion method

The method has a high ROI and return on investment. With the right approach, investment, accounting errors, the result will exceed expectations. But this type of promotion is not cheap. The formation of high-quality content on the site is possible only with the help of specialists. Their services must be paid for. Add here the technical development of the project, the expansion of page functionality, other costs, and there is a tidy sum.

2 It’s possible to save money on content creation

Everyone can write – that’s what most content creators think. By setting a low price for the creation of a text or post, the owner of the web-resource attracts non-professionals. Experienced professionals will not agree to work for pennies. If the content of the site does not solve the problem or does not meet the needs of the target audience, you can not count on success.

3 Trendy Trend

A number of experts predict that content marketing will soon be forgotten. The trendy trend is based on the customer’s desire to save money. As soon as contextual advertising becomes affordable, creating useful material for Internet users will become unnecessary. Behind content marketing are the underlying principles of attracting a target audience, a high level of service and taking into account the demands of customers.

4 Independence

Content marketing is part of advertising in the virtual space. In fact, it is an integrative discipline that works in conjunction with other methods of search engine optimization (SMM, SEO, design, enhancing the functionality of the site, etc.). Consequently, it cannot be singled out as an independent discipline.

5 A fashionable offshoot of SEO

The term “SEO” implies compliance of the site with the technical regulations of the search engine. In the negative sense, it is an increase in the ranking by manipulating the issuance. Technical SEO is part of content marketing, and non-compliance with search engine regulations has nothing to do with this type of advertising.

6 Efficiency – sales

Sales of goods and services are guaranteed by measures that are much more extensive than content marketing methods. The effectiveness of this type of advertising is advisable to determine by attracting the target audience, increasing traffic, the formation of the involvement of visitors to the business scheme.

7 The simple and profitable way

Is it enough to publish interesting content to popularize the site? Because of the high level of competition, even useful content needs promotion. Therefore, texts, images and videos alone are not enough to attract the target audience. It is necessary to expand the list of influence methods, do regular marketing, use non-trivial approaches of information dissemination.

8 The impact on companies

Content marketing, even in the B2B segment, affects people, not organisations. Every company is influenced by the staff. The person in charge determines whether he or she likes the content or should turn to a competitor.

Content marketing is growing in popularity – the number of myths about it is increasing. We have named the most common misconceptions, but there are many more. In order to distinguish truth from fiction, it is better to understand the topic yourself and study the nuances of this segment of the advertising market.